Figure 1 from The One-Step Flow of Communication | Semantic Scholar (2024)

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@article{Bennett2006TheOF, title={The One-Step Flow of Communication}, author={W. Lance Bennett and Jarol B. Manheim}, journal={The Annals of the American Academy of Political and Social Science}, year={2006}, volume={608}, pages={213 - 232}, url={https://api.semanticscholar.org/CorpusID:143812403}}
  • W. L. Bennett, Jarol B. Manheim
  • Published 1 November 2006
  • Sociology
  • The Annals of the American Academy of Political and Social Science

This analysis explores the transformation of public communication in the United States from a two-step flow of messages passing from mass media through a social mediation process, to a one-step flow involving the refined targeting of messages directly to individuals. This one-step flow reflects both a transformation in communication technologies and fundamental changes in the relations between individuals and society. Opinion leaders who played a pivotal role in the two step paradigm are…

238 Citations

Highly Influential Citations

13

Background Citations

116

Methods Citations

7

Results Citations

4

Figures from this paper

  • figure 1

238 Citations

Multistep Flow of Communication: Network Effects
    K. Ognyanova

    Sociology

  • 2017

The multistep flow paradigm describes the way media and interpersonal influence shape public opinion. Works in that tradition explore the diffusion of media messages and the complex patterns of…

The Two-Step Flow of Communication in Twitter-Based Public Forums
    Sujin Choi

    Political Science, Sociology

  • 2015

This study explores how a piece of information flows in social media–based public forums, whether opinion leaders emerge from this flow of information, and what characteristics opinion leaders have…

  • 110
One Step, Two Step, Network Step? Complementary Perspectives on Communication Flows in Twittered Citizen Protests
    Martin HilbertJavier VásquezDaniel HalpernS. ValenzuelaEduardo Arriagada

    Sociology, Environmental Science

  • 2017

The article analyzes the nature of communication flows during social conflicts via the digital platform Twitter and identifies the strategic importance of a group of amplifying intermediaries in local positions of the networks, who coexist with specialized voices and professional media outlets at the center of the global network.

  • 81
  • Highly Influenced
  • PDF
“Horizontal” Two-Step Flow: The Role of Opinion Leaders in Directing Attention to Social Movements in Decentralized Information Environments
    Kate HuntMichael W. Gruszczynski

    Sociology

    Mass Communication and Society

  • 2023

ABSTRACT The increasing ubiquity of online social networking sites has brought with it questions as to whether old models of communication flows—specifically, the two-step flow model—have potential…

  • 4
Multistep Flow of Communication: Online Media and Social Navigation
    Kathleen Stansberry

    Sociology

  • 2017

The process of message dissemination has been a rich area of mass media scholarship since the early twentieth century, but the popularity of social media and rise in participatory communication have…

  • 2
Algorithmic Personalization and the Two-Step Flow of Communication
    Oren Soffer

    Computer Science, Sociology

    Communication Theory

  • 2019

This study examines the relevance of traditional mass communication’s two-step flow-of-communication theory in relation to algorithmic personalization, arguing that opinion leaders and algorithms both function as gatekeeping agents.

  • 48
Exploring the Transformation of Opinion Leaders from a Traditional to a Digital Mindset
    E. BalcıSalih Ti̇ryaki̇Melissa Karakus

    Sociology

    International Journal of Organizational…

  • 2022

The advancements in the field of communication concurrently transpire throughout the evolution of the Internet and its accompanying tools. A free communication opportunity over the internet platform…

  • 2
  • PDF
Re-examining The Two-Step Flow of information in the age of digital media: The case of the 2012 presidential election in the United States
    J. Li

    Political Science

  • 2013

An online questionnaire was administered to a sample of 233 young adults qualified to vote in the 2012 U.S. presidential election. The findings show that respondents depended more on the traditional…

  • 2
Conceptualizing Communication Capital for a Changing Environment
    Leo W. JeffresGuowei JianSukki Yoon

    Sociology

  • 2013

With rapidly evolving technologies, boundaries between traditional modes of communication have blurred, creating an environment that scholars still describe from viewpoints as researchers in…

  • 20
A New Era of Minimal Effects? The Changing Foundations of Political Communication
    W. BennettS. Iyengar

    Political Science

  • 2008

The great thinkers who influenced the contemporary field of political communication were preoccupied with understanding the political, social, psychological, and economic transformations in modern…

  • 1,307
  • PDF

...

...

81 References

The Third Age of Political Communication: Influences and Features
    J. BlumlerD. Kavanagh

    Political Science

  • 1999

This article identifies key changes in society and the media that have shaped political communication in many democracies over the postwar period. Three distinct ages are described. In the first,…

  • 918
  • PDF
Interpersonal Influence in Election Campaigns Two Step-flow Hypotheses
    John P. Robinson

    Political Science

  • 1976

Research subsequent to the classic statement of a two-step flow-of-influence hy- pothesis has isolated a number of inaccuracies in the hypothesis as originally formulated. Analysis of a question…

  • 208
Communicating Global Activism
    W. BennettApril Linton Davis Bennett

    Political Science

  • 2003

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development…

  • 488
  • PDF
Opinion Leaders and the Mass Media in Rural Egypt: A Reconsideration of the Two-Step Flow of Communications Hypothesis
    Iliya F. Harik

    Political Science, Sociology

    American Political Science Review

  • 1971

This study is based on a survey conducted by the author in a rural community in Egypt (a) to determine how mass media messages reach the population, (b) to identify opinion leaders, and (c) to assess…

  • 11
Agenda setting function of mass media
    M. McCombs

    Political Science

  • 1972
  • 7,916
  • PDF
THE MEASUREMENT OF ADVERTISING INVOLVEMENT
    H. E. Krugman

    Business

  • 1966

In an earlier paper in this journal,* the author suggested that the processes of attitude change underlying mass communication impact are of two kinds: with low involvement to persuasive stimuli one…

  • 463
Digital Divide: Civic Engagement
    P. Norris

    Political Science, Sociology

  • 2001

The digital divide examines access and use of the Internet in 179 nations world-wide and outlines the theoretical debate between cyber-optimists who see the Internet as the great leveler and civic engagement model to explain patterns of participation via the Internet.

  • 1,984
Personal Influence: The Part Played by People in the Flow of Mass Communications
    E. KatzP. Lazarsfeld

    Sociology

  • 1955

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the…

  • 3,174
Mediated Politics: Communication in the Future of Democracy: A Conclusion
    R. EntmanW. Bennett

    Political Science

  • 2000
  • 223
The UnCivic Culture: Communication, Identity, and the Rise of Lifestyle Politics
    W. Bennett

    Sociology, Political Science

    PS: Political Science & Politics

  • 1998

by W. Lance Bennett University of Washington I t is a great honor to deliver the Ithiel de Sola Pool Lecture. Ithiel Pool was one of the grand visionaries of the modern social sciences. As a founder…

  • 544

...

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Related Papers

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    Figure 1 from The One-Step Flow of Communication | Semantic Scholar (2)

    FIGURE 1 HOMOGENIZATION OF THE FOX NEWS AUDIENCE

    Published in 2006

    The One-Step Flow of Communication

    W. L. BennettJarol B. Manheim

    Figure 1 of 1

    Figure 1 from The One-Step Flow of Communication | Semantic Scholar (2024)

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